In spring 2016 Smart Cars launched the new Smart fortwo convertible – the "radically open version" of the urban icon. To give consumers a feeling of the freedom and openness one feels driving the new model, we created a TV campaign that showed how freeing this feeling can be and how the convertible opens up way more than expected.
Both spots have been recognised in several award shows such as the London International Awards, The One Show, the Eurobest European Awards of Creativity, New York Festivals and the Spotlight Awards.
Agency partner: BBDO, Berlin