I am Kyra – a 30 year old conceptual creative and content creator with a strong visual and verbal skill set, based in Berlin working as a freelance copywriter and creative director for agencies and brands throughout Germany and Europe.
After studying graphic and communication design I started working as a copywriter at Germanys most awarded ad agency and creative hotspot Jung von Matt in Hamburg, where I created and was responsible for numerous projects that gathered worldwide attention and won in several award shows. Moving to Berlin brought me to BBDO. Working for international clients within an international team I gained more experience and my work at BBDO became highly decorated around the globe. Along my way so far I've been awarded by Cannes, One Show, D&AD, New York Festivals, London International Awards, Clio, Eurobest, Effie Award, ADC Germany, Spotlight Festival, Die Klappe and German Digital Award.
As a millenial and digital native I have a deep understanding for the needs of todays customers and their expectations towards brands but also about their use of new technologies. Being able to shift between the clients and the target groups view is not only shaping my way of developing ideas but making sure to tell stories that meet both their needs at the same time. I believe in creating significant, smart and entertaining content, that – in a world of communication overload – actually connects brands with their audience through authenticity and emotion.
PS: I am also a certified yoga teacher and have some ideas how to enhance people’s physical and mental awareness and brighten up their inner vibe. Find out more about my side project THE YBE here.
April 2016 – Present
Freelance Creative Creative Director/ Copy
Working on freelance basis I successfully supported numerous agencies and clients as a copywriter/creative director with non-digital and digital creative campaign concepts e.g. Jung von Matt, BBDO, Serviceplan, Thjnk, KolleRebbe, Scholz & Friends, FischerAppelt, C3, LaRed, TLGG, Creative Cosmos15, BOOM or directly worked for companies like NETFLIX Inc.
Feb 2015 – March 2016
Senior Copywriter at BBDO Berlin
Over the course of my time at BBDO I mainly worked on the international account of smart cars but also on new business. My concepts for both integrated campaigns but also innovative digital highlights garnered awards at the worlds most important ad festivals, including three Lions at Cannes and made smart cars the most awarded brand in 2016
Oct 2011 – Jan 2015
Copywriter at Jung von Matt Hamburg
Within 4,5 years at Jung von Matt I quickly made my way from intern to junior to copywriter and helped the agency winning the prestigious EDEKA account. I played a key role in rejuvenating the brand and creating its new desirable and innovative image within the consumer market sector and the ad industry. With award-winning creative ideas that were "supergeil" or turned a whole supermarket into a symphony orchestra I helped EDEKA to become a german supermarket chain to be internationally known.
April 2010 – Sep 2011
Working Student at TBWA Düsseldorf
Sep 2008 – Dez 2012
University of applied sciences Düsseldorf I Bachelor of Arts in communication design