To promote the launch of the new Netflix Original Series “Altered Carbon”, a sci-fi show about a world where people can live forever, we offered fans the once in a lifetime chance to become immortal Netflix members with a subscription that lasts a lifetime.
We started by launching a mysterious teaser on our social channels that got people talking. We followed up by revealing how to get one of those immortal memberships through competing in an infinite knock-out trivia game. Only the three fans who were able to prove that they have a seemingly infinite knowledge about Netflix and its shows and correctly answered the most questions in a row, were the lucky ones to win the exclusive prize.
Within only 72 hours and without any paid media the activation attracted over 260k players, was featured in over 120 national and international press outlets.
Agency partner: Granny, Berlin