While in early 2021 the whole world still was just getting started talking about NFTs, we quickly identified the unique opportunity leveraging the lastest technology to create an unheard-of activation for the launch of Zack Snyder’s new blockbuster “Army of the Dead”. And to do something, that not only hasn’t been done before but something only Netflix could do.
We gave fans the once-in-a-lifetime chance to win and become the rightful owner of “an original Zack Snyder” – an original movie scene that didn’t make it into the final edit – a piece of Hollywood history as crypto art. All fans had to do: just like the crew in the film channel their safe cracking skills in our custom designed spectacular virtual safe cracking game and prove that they are worth of winning this invaluable prize.
Agency partner: XY, Berlin