In spring 2016 smart launched the new smart fortwo convertible – the "radically open version" of the urban icon. In the two TVCs the great feeling of opening up the roof also leads the passengers to feel free enough to finally open up and be radically open and painfully honest towards their co-drivers. Both spots were awarded in several international ad festivals such as One Show or New York Festivals.
Client: Daimler AG/ smart
Agency: BBDO Berlin