Radically open, radically entertaining! To extend the convertible campaign online and generate more buzz around the new smart model we invited people to a very special test drive, that not only puts the openness of the cabrio to the test – but also the openness of the passengers! With millions of views on Youtube it delighted people around the globe and was also awarded by the jury in Cannes.
Client: Daimler AG/ smart
Agency: BBDO Berlin