What does an antiperspirant have in common with your BFF? With either one of them by your side you are ready for every challenge life puts you through and nothing can make you sweat. To stress the promise "Strong like an antiperspirant. Exciting like a fragrance." of the brand 8x4 and gather attention for their new edition we created an online video that featured 8x4s testimonial runway coach Jorge Gonzalez and put BFFs to the ultimate friendship test. The prank became widely shared within the target group and contributed to a successful launch of 8x4 latest scent.
Agency: BOOM Hamburg